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Every business can benefit from search engine optimization (SEO). If you have a product or service to offer, there is someone out there actively searching for it. It doesn’t matter if that person is the end consumer, or an employee of another company; businesses need to make sure that their customers can find them when needed, and SEO makes that possible. With an effective SEO strategy in place, potential customers can search for relevant terms in search engines that draw them towards your business.